L’Oréal Paris Preference Permanent Hair Dye, Luminous Colour, Ultra Ash Blonde 7.11

Looking for a luminous cool blonde at home? Introducing renovated permanent colour Preference Cool Blondes by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones. • Up to 6 weeks of anti-brassiness care • Up to 8 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Colourant Gel, 1x Developer Cream, 1x Shine Protect Conditioner, 1x User guide & pair of protective gloves. What makes it special? COOL DYES - Preference Cool Blondes specifically formulated with cool dyes for an anti-brass luminous blonde. ANTI-BRASS MASK - Enriched with purple dyes to neutralise yellow undertones for up to 6 weeks. FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. *Consumer Test Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones. Up to 6 weeks of anti-brassiness care Up to 8 weeks of fade-defying colour* Multidimensional Colour and High-Impact Shine