Elvive glycolic-gloss-core-shampoo

Want to get the shiniest hair of your life*? Discover L’Oreal Paris Elvive Glycolic Gloss Sulphate-Free Shampoo, the 1st step of our new at-home glossing routine. Powered with [Glycolic Acid] known for its multiple benefits in skincare, the 2% Gloss Complex with [Glycolic Acid] penetrates the hair’s fibre improving shine, smoothness & strength. Instantly transform your hair for up to 5 x washes.** The result? Free from sulphates, the Gloss Complex with [Glycolic Acid] produces a rich & generous foam whilst cleansing softly & filling hair with care. Hair is shiny, detangled & soft to touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. And whatever your colour, this can be your go-to hair gloss for red hair, blonde hair, and brown hair alike. *Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed ** instrumental test after one application of the trinomen & 5 applications of the shampoo. What is hair glossing? Hair glossing is a popular treatment designed to boost your hair's shine and vibrancy. When hair is damaged, its cuticles lift, causing it to reflect light poorly and appear dull. The L'Oréal Paris Elvive Glycolic Gloss at-home glossing routing is designed to counteract this by resurfacing the hair fibre and sealing the cuticles, resulting in intensely shiny, smooth, and healthy-looking hair. What makes L’Oréal Paris Elvive Glycolic Gloss Shampoo effective for shiny hair? - Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. - Known as the smallest alpha-hydroxy acid (AHA), Glycolic Acid is able to penetrate the hair fibre. Our Glycolic Gloss complex with Glycolic Acid laminates the cuticles and improves hair quality for glossy hair that lasts. - Glycolic Gloss Sulphate-Free Shampoo is powered with [Glycolic Acid] which has a small molecular weight able to penetrate the hair & inject it with care. - The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a lasting shine glaze. Hair is shinier & smoother than ever before.